Write your next ad that sounds like your buyers wrote it.

PainPointy finds the problems your buyers talk about and the exact words they use, so your ads, landing pages, emails, and posts say what buyers already think.

Your first report is free. No credit card needed.

As seen on

Search Engine Land
“PainPointy.com is an incredible tool that crawls Reddit and sorts findings into pain points, questions, content ideas, and patterns.”
— Search Engine Land
Exploding Topics
“I also recommend tools like PainPointy for a more comprehensive overview of pain points and complaints based on a large collection of Reddit discussions.”
— Exploding Topics

The problem

Messaging built on guesses sounds like everyone else’s.

Most ads, pages, and emails start from a brainstorm, a competitor’s site, or ChatGPT. Your competitors use the same sources, so everyone ends up saying the same thing, and you only find out it missed when the numbers come in. Finding real buyer language usually means hours of reading forums and reviews.

How it works

Step 1

Enter your website

PainPointy works out who your buyers are and suggests where they talk. You can adjust it before the report runs.

Step 2

We read the conversations

PainPointy reads hundreds of real discussions where your buyers talk openly, and groups them by problem.

Step 3

Use their words

Each problem comes ranked, with exact quotes and links to the original posts, ready for your next ad, page, or email.

Everything you need to write in your buyers’ words

What you get

Problems ranked by how often and how strongly people raise them

What you do with it

Know which message to lead with

What you get

Exact quotes, checked against the original post

What you do with it

Headlines, hooks, and subject lines in words buyers recognize

What you get

How people deal with the problem today

What you do with it

Write 'unlike X' and switching angles

What you get

A link to every source thread

What you do with it

Show your team where each message came from

Stop guessing what buyers care about

Without PainPointy

  • Messaging from brainstorms
  • Copy that sounds like every competitor's AI output
  • Hours digging through forums and reviews for quotes

With PainPointy

  • Messaging from problems buyers actually raise
  • Phrases your buyers actually use
  • A report in minutes

Frequently asked questions

ChatGPT guesses what buyers might say. PainPointy shows what they did say, in their exact words, with a link to each source.

Your buyers already wrote your ads

Your first report is free. No credit card needed.